Located on the southeastern coast of Santorini, Kamari is one of the island’s most beloved beach towns, known for its dramatic volcanic landscape and relaxing seaside atmosphere. What sets Kamari apart is its striking black sand beach, a product of the island’s volcanic origins, offering a truly unique setting for sunbathing and seaside adventures. With the deep blue Aegean Sea on one side and the rugged Mesa Vouno mountain on the other, Kamari provides the perfect balance of nature, culture, and leisure.
The beach itself stretches for nearly five kilometers, making it one of the longest on the island. Its soft, dark pebbles are warm underfoot, and the clear waters are ideal for swimming and snorkeling. The seafront promenade is lined with palm trees and buzzing with activity — you’ll find everything from lounge bars and tavernas to beach clubs and water sports rental shops. Whether you’re looking to relax under an umbrella or dive into the waves, Kamari caters to all kinds of travelers.
What makes Kamari even more appealing is its laid-back yet vibrant atmosphere. It offers a more casual alternative to the cliffside villages like Oia or Fira, making it ideal for families, solo travelers, and couples alike. During the day, it’s a hub of beach life and sunshine. By night, it transforms into a cozy, romantic place with candle-lit restaurants, live music, and moonlit walks by the shore.
Beyond the beach, Kamari is also a gateway to history and culture. A short hike up the Mesa Vouno leads to the ancient city of Thera, where visitors can explore ruins dating back to the 9th century BC. This archaeological site includes remnants of temples, houses, and a theater — offering a glimpse into the lives of those who once called this mountain home. The view from the top, overlooking Kamari and the Aegean, is worth the climb alone.
Kamari is also home to a modern yet charming village center, where traditional Greek hospitality thrives. Small shops, bakeries, and cafes give the town a local feel, while boutique hotels and apartments provide comfortable stays with easy beach access. Visitors often appreciate Kamari’s convenience — it’s just a 10-minute drive from the airport and well-connected to other parts of the island by public bus or car.
One of the highlights of Kamari is its cinema under the stars. The Open Air Cinema Kamari is a beloved attraction, where you can enjoy a film surrounded by nature, with a cocktail in hand. This unique experience blends relaxation and entertainment, adding to Kamari’s appeal as more than just a beach town — it’s a place where simple pleasures create lasting memories.
In every way, Kamari delivers on its promise as a volcanic beach escape. It’s a destination where natural beauty meets comfort, where ancient history and modern charm coexist, and where the black sands become a canvas for unforgettable island moments. For those seeking a less crowded yet enriching Santorini experience, Kamari is a dream come true.
